Helping your customers to enjoy walking their dog
When you decide whether to stock a new product, you need to know that it will sell well, fit your brand and meet your customers’ needs:
- Have customers asked for it? Is it a common pain point?
- Does it offer something unique and different from what we already stock?
- Is it a trending item in the pet industry? How well is it promoted and how fast is it likely to sell?
- Is it high quality with attractive packaging?
- Is the RRP reasonable and the profit margin attractive? What about deals?
- Is the minimum order quantity (MOQ) reasonable for our budget and shelf space?
- Is it from a reputable manufacturer with good reviews?
Canny products fulfil all of the above criteria. Let's dive in.
A unique & simple design
Our most popular seller, the Canny Collar head collar, helps train dogs not to pull on lead, one of the most common problems that owners have. It has a unique 'behind-the-head' design, different to most other head collars, which means it will not ride up into a dog's eyes nor yank their head to one side.
Quick to fit and easy to use, dogs are trained to eventually walk on a regular collar and lead by alternating the nose band on or off as needed. Simple instructions make it easy for staff to explain and owners to use. Available from small to giant breeds.
Popular products
Our products are popular! Over one million units of our Canny Collar have been sold to dog owners around the world from our offices in the UK, Europe, USA and Australia since we started in 2003.
We're very active on all our socials, especially TikTok and Instagram accounts, generating product interest to bring dog owners into your pet shop.
Quality product, packaging & point of sale
Canny products are manufactured to a very high standard of workmanship. Which means we will happily replace any item that fails through any fault of manufacture, no quibbles, no questions asked. Better still, as product returns are rare, we will happily deal with your customer directly if you wish so you don’t even need to become involved.
Our packaging is eye-catching, 100% recyclable, easy to display and designed for a superior unboxing experience. Every product and point of sale display features a QR code with a link to quick 30-second videos of how best to use it.
Great margins
We want you to have great margins on our products so they contribute to growing your business. So we recently dropped our prices to the trade. That's right, how often do you hear of that these days?
Good margins are healthy for the whole pet trade, incentivising retailers, distributors and wholesalers to get 100% behind a brand. We also take steps to guarantee that Canny products are not offered for sale at discount prices that undermine both the brand and your efforts.
Deals & incentives
We regularly offer deals, promos & incentives, either directly or through our approved distributors. For example, our popular starter pack of 10 Canny Collars, any mix of colours and sizes, is a great way to begin stocking our range with a discount of up to 25%.
The Canny Collar is a great add-on for leads, harnesses, and training packages.
Minimum order quantity
We don't have one. You could order a single product at trade prices if you wished. For multiple purchases we offer generous discounts of up to 30% off trade prices that scale with your volume.
Reviews from dog owners that you can trust
As well as the many verified reviews on our website from dog owners, check out our rating & reviews on Trustpilot and Google.
Delivery, reliability & customer service
We have 24hr delivery options on all our orders when supplying direct or from your preferred distributor. Our friendly UK-based team is always on hand to help with product suggestions, availability & estimated delivery times.
Charitable donations
You may also be interested to know that your product sales help fund our donations to rescue shelters all over the world, giving abandoned pets a second chance in a new home. We also regularly donate products to volunteers organising charity dog shows, raffles and competitions.
Why partner with us?
When you stock the Canny product range, you get more than just high-quality dog training gear. We're here to support you as a long-term partner.
We're a team who have been in the dog world for over 20 years, genuinely care about what we do and who want to see your customers happy.
Independent pet shops are vital to the pet trade and we have actively supported the sector since we started back in 2003. We’d love to send you a sample & price list to show how easily the Canny Collar can boost your training aisle sales. Please contact us below.
